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New Youtube Ads Targeting Strategy For 2023 Youtube Learn the basics of advertising, from targeting strategies to optimization techniques, to see how this platform can help you get your brand out there. as part of the google ecosystem, has more reach than ever, with ads appearing not only on the app but also on tv and across the google display network (gdn). Understanding these changes is key to building an effective ad strategy in 2025. here's how it works: multiple ad formats: now supports skippable and non skippable in stream ads, bumper ads, in feed video ads, shopping ads, and shorts ads —which are growing rapidly in popularity.