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Adapting To Changing Consumer Behaviors In The Insurance Sector Consumer purchase behaviors have thus changed greatly, and consumer services companies need to adjust their business models to adapt to this change. from the perspective of consumer psychology, this paper explores the impact of consumer purchase behavior changes over the course of the pandemic on the business model design of consumer services. To cover this gap, the main aim of this research was to identify and delineate consumer typologies based on their psychological resilience, adaptability to change, and shopping behaviour, both during the covid 19 pandemic and in the new normal. By leveraging real time data and predictive analytics, companies can anticipate consumer behaviors, allowing them to pivot quickly in response to market shifts. Data analytics allows for a granular understanding of customer desires, enabling businesses to adapt quickly and effectively to changing consumer behaviors. by harnessing these insights, companies can tailor their marketing strategies, improve customer experiences, and ultimately drive growth.

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