The Most Used Content Type By Businesses To Be Shared On Social Media Whether you’re looking for a strategy refresh or trying out a new channel for the first time, this is your guide to the different types of social media content, what works best, and how it can empower your business. Here are 3 reasons why you should step up your social media content. 1. social media gives your brand a voice and presence. posting engaging (and varied) content types on social media develops your brand’s voice. and creating the right voice? that’s central to relating with your target audience.

5 Types Of Social Media Content That Convert Traffic Into Customers Understanding the most effective content types for each platform is vital to a successful social media content strategy. the top engaging social media content types, ordered by popularity, are short form video, images, live video, gifs memes, text based posts and user generated content—to name a few. Here are the 10 most popular and effective types of social media content you should be creating in 2025, complete with best practices, examples, and data backed insights. 1. short form videos, typically under 60 seconds, have exploded in popularity recently across platforms like tiktok, instagram reels, and shorts. To understand which formats earn the most shares, buzzstream and fractl analyzed 220,000 pieces of content over six months using buzzsumo. they provided the data to marketingsherpa, and we created the below chart showing the most and least popular types of content for each industry. Curating content for social media requires an understanding of the audience, target markets, competition, and trends. moreover, the focus is to keep it fresh, unique, engaging, and shareable – leading to optimal outcomes for your brand.

Social Media Content How To Craft Effective Content To understand which formats earn the most shares, buzzstream and fractl analyzed 220,000 pieces of content over six months using buzzsumo. they provided the data to marketingsherpa, and we created the below chart showing the most and least popular types of content for each industry. Curating content for social media requires an understanding of the audience, target markets, competition, and trends. moreover, the focus is to keep it fresh, unique, engaging, and shareable – leading to optimal outcomes for your brand. With the plethora of social media content options available every time you open your favorite app, it can be difficult to know what type of content your audience most wants to see. short form video? a carousel? a good old fashioned selfie? 180,000 creators, small businesses, and marketers use buffer to grow their audiences every month. These are the top 23 social media content types that you should be posting to break your boring content cycle & get maximum engagement. Images are ranked as the most used content type by businesses to share on social media with a rate of 95%. links come at next as a content type that business shares it the most with a rate of 85%. In this article, we’ll cover 10 different types of social media content that can help your business grow online. we’ll also explain the six different types of social media posts that will resonate with your followers to help you determine the exact type of content that will work for your business goals. 1. images. 2. written posts. 3. videos. 4.